Arkapravo Basak
Lead Product Designer · AI-Native Experiences · Designing for Scale · Ex-Flipkart, Ex-Virgio. Ex- Dentsu-Webchutney, Ex-Ogilvy
- Role
- Product Design Lead at Target
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Arkapravo Basak
As a seasoned designer with extensive experience in User Experience Design and advertising, I have successfully led design teams in India\'s leading e-commerce companies and agencies, working with diverse clients on mobile & web projects. My skillset includes managing multi-disciplinary design teams and implementing user-centric designs, while driving design strategy and processes to align team objectives with business requirements. I am also proficient in fashion shoot concepts, art direction, and end-to-end experiences.In addition, I have a proven track record in defining roadmaps for UX design and prototyping, and I excel at creating user experience goals and priorities that align with product milestones. I am adept at coordinating multiple projects to completion and driving the adoption of user experience practices to ensure timely and impactful deliverables.Furthermore, I am committed to setting high standards and best practices in the design field, and I am dedicated to improving governance, documentation, efficient pattern usage, design system adoption.My expertise encompasses UI & UX, visual design, team building, information architecture, design mentoring, product development, and art direction.In summary, I am a skilled and experienced designer who is passionate about delivering exceptional results, improving the design field, and setting industry standards.
Experience
Product Design Lead
Dec 2024 — Present
Education
Wilson College Chowpatty Mumbai 400 007
Bachelor’s Degree, Communication and Media Studies (Advertising)
Indian Institute of Technology, Delhi
Persuasive UX Strategy
MAAC
Associate’s Degree, Visual & Graphic designing (2D & 3D), Animation
Skills
- Post Production
- Photography
- Video Editing
- Marketing
- Graphic Design
- Adobe Photoshop
- Film
- Digital Media
- Brochures
- Sketch App
- Graphics
- Advertising
- Social Media
- Editing
- After Effects
- Photoshop
- Video Post-Production
- Microsoft Office
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