Arkapravo Basak

Lead Product Designer · AI-Native Experiences · Designing for Scale · Ex-Flipkart, Ex-Virgio. Ex- Dentsu-Webchutney, Ex-Ogilvy

Role
Product Design Lead at Target
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Arkapravo Basak

As a seasoned designer with extensive experience in User Experience Design and advertising, I have successfully led design teams in India\'s leading e-commerce companies and agencies, working with diverse clients on mobile & web projects. My skillset includes managing multi-disciplinary design teams and implementing user-centric designs, while driving design strategy and processes to align team objectives with business requirements. I am also proficient in fashion shoot concepts, art direction, and end-to-end experiences.In addition, I have a proven track record in defining roadmaps for UX design and prototyping, and I excel at creating user experience goals and priorities that align with product milestones. I am adept at coordinating multiple projects to completion and driving the adoption of user experience practices to ensure timely and impactful deliverables.Furthermore, I am committed to setting high standards and best practices in the design field, and I am dedicated to improving governance, documentation, efficient pattern usage, design system adoption.My expertise encompasses UI & UX, visual design, team building, information architecture, design mentoring, product development, and art direction.In summary, I am a skilled and experienced designer who is passionate about delivering exceptional results, improving the design field, and setting industry standards.

Experience

  1. Product Design Lead

    Target

    Dec 2024 — Present

Education

  • Wilson College Chowpatty Mumbai 400 007

    Bachelor’s Degree, Communication and Media Studies (Advertising)

  • Indian Institute of Technology, Delhi

    Persuasive UX Strategy

  • MAAC

    Associate’s Degree, Visual & Graphic designing (2D & 3D), Animation

Skills

  • Post Production
  • Photography
  • Video Editing
  • Marketing
  • Graphic Design
  • Adobe Photoshop
  • Film
  • Digital Media
  • Brochures
  • Sketch App
  • Graphics
  • Advertising
  • Social Media
  • Editing
  • After Effects
  • Photoshop
  • Video Post-Production
  • Microsoft Office

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Arkapravo Basak — Product Design Lead at Target in Bengaluru, KA, IN | Unifers