Arka P.
Story-Driven Marketer • Innovation Architect • Brand Strategist
- Role
- Marketing Director at Agencywaale
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Arka P.
I started out crafting brand stories through design and marketing. From advertising to…
Experience
Marketing Director
Mar 2020 — Present · Mumbai, IN
The company scaled from inception to ₹1.2 Cr in Year 2 and ₹1.8 Cr in Year 3, expanding operations to Kolkata and Hyderabad. The focus has been on scaling brands, driving digital transformation, and executing high-impact marketing strategies. The major vision is build a Post-advertising organisation. Consulting support has been provided to an AI-driven SaaS company, crafting a 5-year business roadmap, securing funding, and optimizing product-market fit for profitability. Additionally, extensive collaboration with entrepreneurs and startups has helped refine business models, optimize growth strategies, and accelerate product launches through go-to-market planning and digital marketing expertise.Strategic partnerships with Shopify, Meta, influencers, and Zomato have enhanced e-commerce performance, brand advocacy, and F&B visibility. These collaborations enabled fashion, skincare, and food brands to scale, driving 6X revenue growth through optimized storefronts, targeted ads, and influencer-driven credibility.A key success includes leading the marketing and execution of the Bryan Adams India Tour, leveraging digital campaigns, influencer collaborations, PR, and brand partnerships to maximize audience engagement and ticket sales, making the tour a major success.Passionate about scaling brands, building strong communities, and leveraging digital innovation to drive business growth. Always open to meaningful collaborations and impactful projects.
Education
Pearls Of God (Hindmotor)
ICSC and ISC
1998 — 2008
Apeejay Institute of Advertising and Marketing
Master’s Degree
2013 — 2014
NSHM School of Mass Communication
Honors
2010 — 2013
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