Arka Roy

About Arka Roy

I am a Dedicated & result-oriented IT personnel. Worked as Project Manager in Digital Marketing & Website Since last more than 8 years, whereas I do have overall 9+ years experience in my professional carrier only in IT industry. Where review of my credential will confirm that I am an MBA in Marketing, and Google Certified in Advance Digital Marketing Professional, also Google Ads and Bing Ads Certified along with strong expertise in Project Management for foreign and local delegates (where maximum among of them are from various industry) with technical skills in complete Digital Marketing and Web Development projects since long. As being a certified Digital Marketer, these skills help me to manage very soundly any kind of Digital Marketing projects from the technical aspect also. Besides that, I manage the Web Development process as a Project manager for various kinds of the Web Applications process, and apart from that I also have some few experiences to manage Mobile App projects as well during my career especially in my last organization and also knowledge in WordPress CMS.

Experience

1. Project Manager - Digital Marketing and Web Development

   RT Network Solutions Pvt. Ltd.

   Oct 2023 — Present · Kolkata, IN

   Responsible for Creating, Implementing and managing the overall website and digital marketing strategy for the clients. Define project scope, goals, and deliverables in collaboration with project stakeholders.• Develop a comprehensive project plan that outlines timelines, milestones, and resource requirements.• Develop and execute effective digital marketing campaigns that increase brand awareness, lead generation, and customer engagement.• Develop and execute social media strategies that align with the company\'s brand and business objectives, and drive engagement and growth across all social media platforms.• Develop and manage the social media content calendar, ensuring that content is relevant, engaging, and optimized for each platform by uploading creative / graphics as per the Roadmap.• Liaising with relevant teams, clients, and managers for the duration of the project.• Handling Digital Marketing Team for daily operation to ensuring that they are optimized for maximum reach, engagement, and ROI.• Analyze and report on social media performance metrics use these insights to optimize future campaigns and strategies.• Almost regular Communication with the client and establishing good relationships with clients and other professionals.• Manages day-to-day operational aspects of a project and scope and review deliverables.• Monitor and report on the performance of digital marketing campaigns. • In the Website Development projects, conceptualizing the website design process and leading the IT development team.• Prepare the Milestone of the project. • Developing user-friendly and visually appealing interfaces.• Documenting website development processes and procedures.• Responding promptly and professionally to client emails and calls.• Participate in brainstorming sessions with team.• Tracks and reports team hours and expenses on a weekly/monthly basis.• Prepare and share monthly report.

Education

• Seven Boats Academy

  Certification on Digital Marketing, Digital Marketing

  2016

• The Park Institution

  Higher Secondary Examination, Science, A

  2008

• Sailendra Sircar Vidyalaya

  Madhyamik Examination, General, 1st

  2006

• Calcutta University

  Bachelor of Science (B.Sc.) Honours, Zoology Honours

  2008 — 2012

• Symbiosis institute of Management Studies

  PGDBA, Marketing, Pursuing

  2013