Arka Basu
Marketing & Growth Executive | Data-Driven Marketing & IT Ecosystem Expansion @Novum Labs
- Role
- Marketing & Growth Executive at Novum Labs
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Arka Basu
I am a B.Tech Computer Science graduate currently working as a Growth & Operations Executive at Novum Labs.My work focuses on improving engagement, streamlining communication, and supporting growth initiatives by combining structured thinking with empathetic, audience-centric communication.I work closely with students, mentors, and internal teams to manage outreach, coordinate sessions, and ensure clarity across touchpoints. I’m particularly interested in how operational efficiency, customer experience, and trust-led communication contribute to sustainable growth.Through my role, I’ve developed strong skills in stakeholder communication, process coordination, content-driven engagement, and operational support—while maintaining a learning mindset and adapting quickly in dynamic environments.I’m keen to grow in business operations, customer experience, or digital engagement roles within global organizations where clarity, consistency, and people-first execution matter.
Experience
Marketing & Growth Executive
Feb 2026 — Present · Kolkata, IN
Leading brand visibility, lead generation, and growth initiatives within the IT ecosystem. Focused on digital marketing, strategic partnerships, client acquisition, and data-driven expansion. Passionate about connecting technology solutions with the right audience to accelerate scalable and sustainable business growth.
Education
Sudhir Memorial Institute
High School Diploma
Maulana Abul Kalam Azad University of Technology, West Bengal (MAKAUT, WB)
Bachelor of Technology, CSE
2021 — 2025
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