Arjun Basu
Podcaster @Magazeum
Signup · Get unlimited contacts
WORK HISTORY
Podcaster @Magazeum
Host of The Full-Bleed Podcast, short conversations with magazine leaders about the future of magazines and the magazines of the future.
EDUCATION
Concordia University
Creative Writing and Film Studies
Concordia University
BA, Creative Writing, Film Studies
SKILLS
ABOUT ARJUN BASU
I\'m a strategist. I can talk all day about custom content, content strategy, publishing, marketing, communications, journalism, mobility, media, branding, experiential, you name it. But after talk comes action. And I can see beyond trends to figure out what works. And why. I founded arbaStrategies to work with companies and brands, to consult, advise, to mentor, and be a catalyst. I believe a good brand starts with a good story and that brand consistency leads to a stronger and more successful brand. I offer packages of services in marketing therapy; strategic content; CMO-as-Service/Fractional; storytelling and editorial building; mentorship and coaching. I\'ve worked/volunteered on boards and have been an executive leader. Before founding arbaStrategies, I worked in with a multinational agency and our clients ranged from multinationals to small retail operators, from industry associations to niche markets. B2C, B2B and B2G. I helped launch different divisions and business units, helped win business and open offices worldwide, and was on the lead team for a merger of agencies. I led award-winning teams and departments and became, eventually, an in-house consultant.I have spoken at conferences about content, marketing and storytelling at events in Canada, the US, South America and the UK.I am also a published author. Specialties: Media, content creation, content strategy, cross channel media and media integration, branding, publishing, packaging, mobility, editing. In travel, aviation, hospitality, urbanism, luxury. Big on data. And bourbon.Book a 15 or 30 minute appointment: https://cal.com/arjunbasu
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.