Arjun Varma
Senior Data Scientist, Ads @Instacart
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WORK HISTORY
Senior Data Scientist, Ads @Instacart
Transferred to Canada in 2023 - Ad measurement, attribution and incrementality for advertisers (CPG brands) on Instacart. Projects include multi touch attribution models, building new ad formats like shoppable video/merchandising display ads from scratch and relevance models for ad quality. Creating robust measurement frameworks, heavy AB experimentation and optimization tweaks to grow ads revenue are key parts of my role
EDUCATION
Vidhya Niketan Matriculation Higher Secondary School
Higher Secondary certificate
Texas McCombs School of Business
Master of Science (MS), Business Analytics
PSG College of Technology
Bachelor of Engineering (BE), Mechanical Engineering
SKILLS
ABOUT ARJUN VARMA
Seasoned Data Science professional with wide ranging experience across Retail, Travel…
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