Arjun Mishra
Passionate Marketeer| Creative Strategist| Brand Insight Focussed| Hodophile
- Role
- Assistant General Manager at MANKIND PHARMA LTD
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Arjun Mishra
A marketing professional with 18+ years of experience in pharmaceutical marketing and sales, with various disease therapeutic segment mainly Oncology, Hematology, Stroke, Diabetology, Cardiovascular, Immunology, Hepatology and Growth Hormone segment. Presently working with Mankind Gravitas division, responsiblw for 450 Cr portfoilio in CVD markwt.Worked with Boehringer Ingelheim India as Marketing Manager of stroke portfolio and CRM portfolio.Worked with Dr Reddy\'s Oncology as GPM of hematology franchise and privileged to handle Kyprolis (Amgen Assest) along with Reditux, Cresp and other brands.Worked with Novo Nordisk as a Product Manger for Growth Hormone and Haemophilia portfolio.Also Worked with Emcure onology as a \"Product Manager\" responsible for handling Sanofi portfolio. Handling co-promotion and alliance management. Conducted primary and secondary research for the existing brand along with competitive intelligence gathering leading to the development of robustic brand plan and tactics to drive sales. Did segmentation exercise for the field force and developed promotional mix strategy for the brand by exploring both conventional and digital platform.I joined Novartis Oncology in the year 2013 November as a Product Specialist and promoted as Senior Product Specialist in 2 and half year, won many prestigious awards like President Club Award which Novartis give only 3 employee from Entire BU. I was core team member of the most valued brand. Was responsible for strategic planning and driving key brand tactics in line with strategic imperatives. Worked on Annual Brand plan, patient flow, forecasting and budget plan for the brand promotion and did many key data analysis.In the Year 2012 September I joined BMS as a Hepatitis Care Advisor & won awards like Warrior and Brand Champion.Started Career with Janssen J&J as district manager in November 2009 & got promoted to Immunology covering Dermatologist, Gastroenterologist and Rheumatologist within 1 and Half Year and won Many awards like \"WOW\" for best innovation in customer engagement.Completed my Graduation in Pharmacy from MIBP Gondia & completed Masters in Marketing from Jamnalal Bajaj Institute of Management Studies Mumbai.My professional interest is to understand market and develop strategy for product accordingly for sustainable growth.
Experience
Assistant General Manager
Feb 2025 — Present · Delhi, IN
Assistant General Manager – Gravitas | Mankind PharmaI lead the Cardio-Metabolic therapy portfolio within Mankind Pharma’s Multi-Speciality Division, managing a business worth ₹415 Cr INR. My role focuses on driving growth, strengthening market leadership, and expanding access in one of the fastest-growing therapeutic segments.Key responsibilities include:Strategic business leadership – shaping and executing growth strategies for the Cardio-Metabolic portfolio.Team leadership – managing and mentoring a team of 5 direct reportees, fostering a culture of accountability, collaboration, and performance.Market expansion – identifying new opportunities, driving portfolio synergies, and strengthening presence across trade and institutional markets.Cross-functional collaboration – working with medical, marketing, and market access teams to build impactful campaigns and stakeholder engagement initiatives.This role allows me to contribute to improving patient outcomes while delivering sustainable business growth in critical therapy areas.
Education
Jamnalal Bajaj Institute of Management Studies (JBIMS)
Master in Marketing Management, Marketing/Marketing Management, General
2013 — 2016
Manohar Bhai Patel Institute of Bachelor of Pharmacy Gondia, Nagpur
Bachelor of Pharmacy (B.Pharm.), Pharmacy
2005 — 2009
Skills
- Pharmaceutical Industry
- Market Planning
- Marketing Strategy
- Market Analysis
- Pharmaceutics
- Pharmaceutical Sales
- Market Development
- Customer Engagement
- Product Launch
- Market Access
- Healthcare
- Business Development
- Neurology
- Market Research
- Oncology
- Sales Effectiveness
- Medical Devices
- Competitive Analysis
- Diabetes
- Strategic Communications
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