Arjun Kalra
- Role
- Group Manager Gm- Marketing and New Business Initiatives at Royal Enfield
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Arjun Kalra
A double MBA by qualification, a spirited marketer and brand strategist by profession…
Experience
Group Manager Gm- Marketing and New Business Initiatives
Oct 2021 — Present
Marketing Head- Apparel division. Leading digital transformation, special projects and brand partnerships- Responsible for business growth in online/offline channels- Strengthen brand and business through marketing campaigns that increase awareness, consideration and drive funnel conversions- Additionally, leading digital transformation for the division through projects like digital consumer journey optimization, building omni - channel solutions and marketing automation- Responsible for charting out brand partnerships/collaborations and licensing roadmap for the brand. Impact created- Brand impact: Conceptualized and executed brand campaigns like Limited Edition Pinstripe Helmets, Limited edition of 120, CE riding gear launch, Women\'s Apparel launch and created brand IPs like MakeItYours and Art Of Motorcycling- Collaborated with external stakeholders to strategize and execute key brand and product collaborations like RE X Levi\'s, RE X Knox, RE X TCX.
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