Arizbeth Posada
Digital Marketing Manager @Credit Human
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WORK HISTORY
Digital Marketing Manager @Credit Human
San Antonio, TX, US
Manage the development and deployment of cross-channel digital marketing campaigns to ensure high-quality results that meet or exceed strategic goals • Monitor the performance of the CreditHuman.com website to identify and implement optimization opportunities using site analytics, and user testing • Manage Credit Human digital channels (email, website, online ad, and social marketing ) and develop 12-month initiatives to enhance their value and transform them into high-performing assets. • Administrate marketing technology platforms: Salesforce Marketing Cloud, Kentico CMS, SiteImprove, Google Tag Manager, and others • Report and analyze the performance of all digital marketing campaigns, and assess against stated goals • Provide direction to agencies and vendors to reach desired performance results including project timing, scope, and KPIs
EDUCATION
Trinity University
Bachelor's degree, Marketing, Communication
ABOUT ARIZBETH POSADA
Digital Marketing Manager at Credit Human
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