Arizbeth Barraza
Digital Marketing Manager @Credit Human
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WORK HISTORY
Digital Marketing Manager @Credit Human
San Antonio, TX, US
Skillfully led a website migration project to modernize the CMS of Credit Human\'s website, resulting in a faster web development process and an improved user experience- Enhanced segmentation capabilities by transitioning email marketing platforms, resulting in an increase in audience engagement and targeted messaging- Executed effective crisis management during web outages, and developed a new quality assurance process to ensure a seamless online presence for the organization- Led the development and deployment of cross-channel digital marketing campaigns, increasing overall web traffic and email conversion goals- Executed optimization opportunities for CreditHuman.com using site analytics and user testing, leading to a boost in website performance and an increase in user visits- Managed marketing technology platforms to streamline processes, including Iterable, Kentico CMS, SiteImprove, Google Tag Manager, and more- Led agency and vendor direction to achieve project timing, scope, and KPIs.
EDUCATION
Trinity University
Bachelor's degree
ABOUT ARIZBETH BARRAZA
As a seasoned Marketing and Communications professional with over 12 years of experience,…
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