Arittra Basu

About Arittra Basu

Offering nearly 14 years of multi-faceted & global experience in spearheading sales operations, domain consulting for hospitality companies looking for technological solutions to enhance process efficiency & cost reduction by implementing process automation. Key emphasis are on Generative AI, AI automation, application operations, application maintenance, Web3 based technologies & IoT changing hospitality interface on guest interaction. Key Expertise Consulting & Sales #Hospitality domain consulting with industry insights,#CX CXM CRM using Web3 technologies like Metaverse, Blockchain #AI & GenAI business case & POC for Digital transformation in hospitality industry, Portfolio management across various demographics, alliance partnerships for new account acquisitions. Key Technologies utilized #Channer manager for revenue mgt. ROI optimization #Social media analytics platform #Digtal marketing ROI analysis #CDP platform using D&A #AI enabled customer analytics #CPC & CPM #meta-search marketing #POC development using generative AI #LLM #ChatGPT #Conversational AI #Application Operations #Application Maintenance #ITSM #IoT led smart solutions #Sustainable Hotels Team Handling #People Management, Recruitment, Goals & Target distribution, Coaching & Mentoring, Development plan. Stake Holders Management # ROI, Top Line vs Bottom line of revenue generation as per market dynamics, Liaison with board members for strategic decisions.#Member of Chartered Institute of Marketing (UK); developed strategy & plans for organization’s business operations; conceptualized & developed new business strategies which led to an increase in turnover & profitability of the organization

Experience

1. Functional Consultant Global Hospitality

   Tech Mahindra

   May 2022 — Present · IN

   Hospitality & travel domain consulting for customers with a portfolio of hotels, restaurants, luxury cruises having an asset management background looking for process efficiency by digital transformation in a brown field or green field project implementation. Helping customers to maintain & operate their applications with agility having a smooth ITSM. Also extending digital contact center services to food delivery industries, hotels, timeshares & vacation rentals for operating a frictionless analytics driven customer service with revenue generation.Domain consulting & solution approach for RFP & RFI qualification & bidding. Working with partners and alliance to evaluate & deliver the right partner & alliance products & services. Grow alliance footprints on accounts having the required areas where a alliance partnership will flourish based on current as is scenario. Domain based hospitality technology consulting for green field projects. Creating industry ready solutions using web3, AI, Generative AI, Analytics as platform for process efficiency and create digital CX & CEM

Education

• DAV Public School

  AISSCE, Mathematics, Physics, Chemistry, A

  2001 — 2003

• Queen Margaret University

  BA (Hons) Hospitality Management, Sales and Marketing in Hospitality Management, A+

  2003 — 2006

• University of Wales Trinity Saint David

  Master of Business Administration, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES, Merit A+

  2008 — 2009

• Chittaranjan High School

  WBBSE, X standard Final with 1st Division, A

  1990 — 2000