Aritrika Das

About Aritrika Das

I believe great marketing is driven by a deep understanding of culture, psychology & design, and is paid for, by business impact. At HP, I lead consumer growth and strategic initiatives across India, Sri Lanka and Bangladesh. My work spans full funnel marketing, brand strategy, media effectiveness and category growth, among other more experimental things. The focus is on building demand and preference in a highly competitive market.I started in performance, content and retention marketing at MakeMyTrip and moved to brand at Flipkart. There, I led brand and acquisition for fashion, FMCG, electronics and large appliances categories. I also launched 5+ private labels, owned GTM for fashion, electronics and beauty, and worked closely with product, design and media teams to scale growth.I also helped build the influencer monetisation ecosystem on platforms like Moj and Josh during the pandemic, driving growth through influencer marketing before it went mainstream.Across travel, tech, FMCG and lifestyle, my focus has been the same — find why it will matter to the consumer, simplify the value proposition and find ways to ensure you push that message out consistently and effectively, with or without big budgets.

Experience

1. Country Marketing Head, Sri Lanka & Bangladesh

   HP

   Jan 2025 — Present

Education

• West Bengal University of Technology, Kolkata

  BCA, Computer Applications

• MICA | The School of Ideas

  PGDM Communications, Brand Management, Digital Communication Management

Skills

• Java Enterprise Edition
• Digital Marketing
• Servlets
• Jsp
• Strategic Alliances
• Team Management
• Pl/Sql
• Marketing Communications
• Brand Management
• Marketing Strategy