Aritra Chowdhury

About Aritra Chowdhury

With a decade of experience in the dynamic world of digital marketing, I am passionate about creating impactful online strategies that drive results. I specialize in Content Marketing and Social Media Marketing, with knowledge of Search Engine Optimization, Performance Marketing, and Inbound Marketing.In my current role, I am entrusted with the responsibility of fueling the holistic growth of renowned brands. I take pride in my ability to boost brand awareness, amplify online presence, and consistently deliver exceptional results for prestigious clients across various industries.My strategic mindset and experience of working on brands - both big and small, has equipped me with a deep understanding of market dynamics, consumer behavior, and digital trends. I believe in fostering a collaborative atmosphere, and pursuing excellence in every project that I undertake.Let\'s connect to explore synergies, share insights, and embark on a journey of digital innovation.

Experience

1. Associate Director - Account Management

   Dentsu India

   Jun 2025 — Present · Mumbai, IN

   Lead strategic account planning and execution for key clients across diverse sectors- Drive integrated marketing campaigns spanning digital, creative, media, and performance- Act as a primary client partner, ensuring alignment with business goals and marketing KPIs- Manage and mentor cross-functional teams to deliver high-impact solutions on time and on budget- Identify growth opportunities and lead pitches to expand client portfolios- Collaborate closely with internal strategy, creative, and media teams to deliver 360° brand solutions- Maintain strong client relationships built on trust, proactive problem-solving, and measurable outcomes.

Education

• Digital Vidya

  Master of Digital Marketing Certification, Digital Marketing

  2017 — 2017

• The ICFAI University, Dehradun

  PGPM & Masters in Business Adminstration, Marketing/Marketing Management, General

  2010 — 2012

• Coursera

  Google Data Analyics Certification, Data Science

• IBS Bangalore

  PGDM, Marketing

  2010 — 2012

Skills

• Social Media
• Competitive Analysis
• Radio
• New Media
• Marketing
• Public Relations
• Internal Communications
• Media Relations
• Managing Media Relations,Content Writing,Networking,Brand Mgmt
• Team Management
• Market Research
• Social Media Marketing
• Press Releases
• Digital Media
• Media Planning
• Advertising
• Marketing Strategy
• Digital Marketing
• Marketing Communications
• Branding