Aritra Baur
Product & Navigation Lead | Scaling Discoverability, Taxonomy & UX into Simple, High-Converting Customer Journeys
- Role
- Webshops Navigation Lead at vidaXL
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Aritra Baur
I help e-commerce teams turn complex product catalogs into simple, high-converting customer journeys.With 9+ years of experience, I’m a Product & Navigation Lead / Manager specializing in e-commerce discovery, catalog management, taxonomy, and UX across B2B and B2C retail environments.Previously at Amazon, I built a strong foundation in catalog operations and customer-centric problem solving, working as a Seller Support Lead and later as a Catalog Lead in Amazon Business (B2B), where I led teams and owned catalog quality, taxonomy standards, and data governance to improve product discoverability and reduce catalog defects at scale.
Experience
Webshops Navigation Lead
Jun 2024 — Present · Hyderabad, IN
Education
Techno India, Saltlake
BCA - Bachelor of Computer Application
2013 — 2016
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