Aristeo Ruiz

About Aristeo Ruiz

Experienced Advertising Representative with a demonstrated history of working in the higher education industry. Skilled in Microsoft Word, Adobe Software, Teamwork, and Leadership. Strong marketing professional with a Communications focused in Public Relations and Graphic Design from Austin Peay State University.

Experience

1. Digital Marketing Graphic Design Specialist

   Trident

   May 2022 — Present · Chattanooga, TN, US

   Digital Strategy Development:• Create comprehensive digital marketing strategies tailored to the logistics industry, considering the company\'s goals, target audience, and budget.Content Creation and Management:• Develop engaging content such as blog posts, articles, infographics, and videos relevant to Trident\'s services and offerings.• Manage content calendars to ensure consistent messaging across various digital channels.Search Engine Optimization (SEO):• Optimize website content, including product descriptions and blog posts, to improve search engine rankings and increase organic traffic.Paid Advertising Campaigns:• Plan and execute advertising campaigns on platforms like social media channels to generate leads and increase brand visibility.Social Media Management:• Develop and implement social media strategies to increase brand awareness, engage with followers, and drive traffic to the company\'s website.• Monitor social media channels for customer feedback and respond promptly to inquiries or comments.Market Research and Competitor Analysis:• Stay updated on industry trends, market developments, and competitor strategies to identify opportunities and threats.• Conduct market research surveys or analyze customer feedback to gain insights into customer preferences and needs.Collaboration and Communication:• Work closely with cross-functional teams including sales, operations, and IT to align digital marketing efforts with overall business objectives.• Communicate effectively with internal stakeholders and external partners or agencies to coordinate marketing initiatives and ensure consistency in messaging.Continuous Learning and Skill Development:• Stay abreast of emerging digital marketing trends, tools, and best practices through ongoing learning and professional development.• Experiment with new techniques and technologies to improve marketing effectiveness and efficiency.

Education

• Austin Peay State University

  Communications, Public Relations/Graphic Design

  2014 — 2018

Skills

• Leadership
• Social Media
• Microsoft Word
• Teamwork
• Marketing Strategy
• Illustrator
• Time Management
• Event Planning
• Public Relations
• Powerpoint
• Microsoft Excel
• Indesign
• Public Speaking
• Organizational Design
• Microsoft Powerpoint
• Research
• Microsoft Office
• Photoshop