Arindam Sengupta

Senior Business Insights Manager @OLG

Toronto, ON, CA

Lead end-to-end measurement, analytics, usage of Generative AI tools like Co-Pilot to generate advanced insights & information and performance insight programs supporting corporate strategy, marketing investment decisions, product planning, and executive leadership.• Designed enterprise-wide mixed-method measurement frameworks integrating corporate performance data, market intelligence, econometrics, and external consumer signals to identify behavior across gaming audiences.• Rebuilt the marketing investment and ROI measurement framework, improving efficiency of spend allocation and driving a 20% improvement in marketing ROI.• Created centralized scorecards, dashboards, and governed data ecosystems, reducing duplicated analysis and improving operational efficiency by 40% while enabling data democratization across business units.• Execute KPI-driven performance monitoring and root-cause analytics, improving strategic decision-making effectiveness by 20% and enabling proactive intervention across the division.• Act as Voice of Customer data and reporting product owner, establishing processes to measure, monitor, and continuously improve data quality, governance, and usage standards.• Serve as subject-matter expert on digital and land-based gaming trends, shaping internal positioning and external stakeholder communication.• Lead insight-sharing and data literacy workshops, embedding a culture of measurement-driven decision-making across the organization.• Linked customer sentiment and experience metrics to retention, adoption, and satisfaction outcomes to inform prioritization and investment decisions• Reshaped text and sentiment analysis by applying tools such as Talkwalker, Infegy, and Brandwatch to open-ended survey responses, customer transcripts, and support interactions, enabling scalable theme identification

Smith School of Business At Queen's University

Masters in Management Analytics ( MMA)

Bharathidasan Institute of Management Tiruchirapalli

PGDBM

South Point

Science

University of Kalyani

B.Tech