Aripriya Basu
Corporate Communication Events Employer Branding
- Role
- Marketing and Communication Manager at Harness
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Aripriya Basu
Hello, Hi, and Namaste! I’m Aripriya—a marketing and communication professional who loves turning strategies into stories that stick.At Contentstack, I work as the Senior Marketing and Communication Associate, where I shape brand messaging, partner with PR to build leadership visibility, and run campaigns that spotlight culture, DEI, and employee experience. I also help create learning content and engagement programs that make internal communication more than just updates.Before this, I spent several years as a content writer and specialist, crafting blogs, articles, podcasts, and social media strategies for industries from fashion to tech. That journey taught me how to translate complex ideas into narratives that connect with people—whether through thought leadership, technical writing, or brand storytelling.What ties it all together? A belief that stories aren’t just told, they’re built—layer by layer, detail by detail—until they bridge the gap between brands and people.Always open to exchanging ideas, collaborating on creative projects, or just geeking out about storytelling in marketing—let’s connect!
Experience
Marketing and Communication Manager
Nov 2025 — Present · Bangalore Urban, IN
Education
Indian Institute of Social Welfare and Business Management
Master of Arts, Social Work
2015 — 2017
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Bachelor's degree, Sociology
2012 — 2015
Indian Institute of Management, Calcutta
Advanced Program for Marketing Professionals, Marketing
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