Arion McCullough

About Arion McCullough

Hi there, I’m Arion (pronounced air-ree-on)! I’m a collaborative, culturally curious, and creative marketing professional with a deep love for beauty and a strong track record of bringing meaningful campaigns to life. I thrive in fast-paced environments where I can connect the dots between brand goals, consumer insights, and what’s happening in culture, all while being a trusted and strategic partner to cross-functional teams.Highlights of my expertise include:*Launching Impactful Campaigns: From concept to execution, I bring a mix of creativity and strategic thinking to ensure every campaign resonates with the right audience and ladders up to key business objectives.*Beauty-Obsessed Brand Builder: I’m passionate about maintaining brand integrity and showing up consistently across every touchpoint. I keep a close pulse on beauty trends, cultural moments, and consumer behavior to ensure our messaging stays both relevant and resonant.*Agile Project Management: I’m known for juggling multiple projects with ease. My organized and detail-oriented approach ensures that deadlines are met and work is executed with excellence, even under pressure.*Collaborative Energy: I pride myself on being a great partner. Whether I’m working with internal teams, agency partners, or brand partners, I lead with empathy, open communication, and a desire to build something amazing together. I want my partners to enjoy hopping on a call with me!

Experience

1. Associate Marketing Manager - Emerging Brands (Hair & Skin)

   Ulta Beauty

   Jan 2026 — Present

Education

• Northwestern University

  Master of Science - MS, Integrated Marketing & Communications

• Oakwood University

  Bachelor of Arts - BA, Broadcast Journalism

• Oakwood University

  Bachelor of Business Administration - BBA, Marketing