Arin P.
Leader | Relationship Builder | Digital Marketer
- Role
- Digital Marketing - Paid Search at Martin City Marketing
- Location
- Overland Park, KS, US
- LinkedIn followers
- 500 followers
About Arin P.
Dynamic and experienced leader/manager with a focus on developing high performing digital account managers & marketing teams. A seasoned search/online marketing & sales/account management professional, spanning 20+ years, with a range of skill sets in: Leadership & Management- Identify, interview & hire qualified candidates - Develop & manage a high performing team of digital marketing strategists - Instill teamwork and identify/nurture leadership in team and peers - Provide key insights to team and leadership, product teams based on client feedback - Managing client/team escalations with focus on urgency, sensitivity and positive outcome - Delivering timely and satisfactory results to internal and externally facing clients - Working with key stakeholders and providing creative and favorable solutions to complex problems Search Marketing: Campaign Development, Optimization, Sales & Management- Campaign research & solution strategy development - Site audits & analysis - Keyword research - Creating & optimizing organic & paid search campaigns - Website & Ad Campaign A/B Testing - On-page & off-page SEO - Targeted Link Building - Campaign analytics & KPI analysis - Best practice consultation - Communicating site & structural technical needs (though, not a programmer) Account Management & Support- Managing day-to-day client & operational relationships - Training & education through best practices - Focused on high retention - Communicating client & company needs - Conflict prevention & management skills - Thorough & responsive follow-up communications Sales- B2B: Inbound & Outbound SEO/SEM sales, as well as public record data solutions - B2C: retail/internet channel sales - Effectively prospecting, qualifying & closing candidates in short and long sales cycles - High level contract negotiations with key decision makers - Upselling & Cross-selling through a consultative approach Other/Consultation- Start-up development - New biz marketing consultation Goal: My hope is to connect with, share and learn from other great professionals in their respective fields. If you think we can make a difference together, or you\'d like to learn more about my contributions & background not listed here, please drop me a line. I\'d love to hear from you.
Experience
Digital Marketing - Paid Search
Oct 2022 — Present
Education
California State University, Los Angeles
Bachelor of Business Administration - BBA
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