Arindam Sarma
Product Marketing @Rogers Communications
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WORK HISTORY
Product Marketing @Rogers Communications
Accountable for revenue, margin, marketing, promotion, insight, digital & TV media, bundling, inventory, liquidation, partnership & pricing of connected devices (Mobile, Tablet, Watch, etc.) for Samsung, Google Android and Inseego across the Rogers, Fido, & Chatr brands• Successfully steered the penetration of the Foldables category with 96% growth with launch of Galaxy Flip5 & Fold5• Led the post launch sales for Samsung Galaxy S23 series across channels. YOY sales growth:+27%• Led the go to market strategies, positioning, value propositions & marketing messages for the Samsung A54 launch• Improved the product and user experience by developing the Samsung at Rogers website page, to grow brand equity
EDUCATION
National Institute of Technology Karnataka
B. Tech
XLRI Jamshedpur
Master of Business Administration (MBA), Business management
SKILLS
ABOUT ARINDAM SARMA
WHAT DISTINGUISHES ME:• A Brand, Product & Marketing professional with 7 years+ of Management & Strategic responsibility, led by an award-winning P&L experience spread across varied sectors in Telecom, & CPG (Foods, Personal Care), Ecommerce.• Business ownership & demand generation roles to achieve the awareness, sales, profitability & market share targets• Led cross-functional teams & agencies to grow the brand equity through more than 10 Communication Campaigns• Managed strategic marketing plans with strong consumer centric propositions to launch more than 10 Sub Brands• Digital marketing experience in leading Awareness & Engagement campaigns via multiple social media platforms• Used Complex & in-depth Data Analytics like Excel, Tableau, Nielsen & Marketing Research to implement solutions for business, consumer & marketsAWARDS WHICH MAKE ME LOVE WHAT I DO:• Britannia Awards: Golden Triangle: achieved Top Line, Bottom Line, Market share- 2022 + Best Digital- 2021, 2020• 2021: Silver- AFAQs Marketers Excel- bit.ly/2R9Cx46 + Bronze- Economic Times Brand Equity Shark bit.ly/2ZP6tXe• 2020: Best Digital Brand Marketing- CMO Global Awards + Featured in Social Samosa Case Study- bit.ly/3rEDwGj In my free time, I try to read about general knowledge or current affair articles, follow mobile tech, watch online video content or try to plan a trip either locally or around the globe
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