Arinndam Roy

About Arinndam Roy

A seasoned marketing and communication professional with over 15 years of experience…

Experience

1. Head of Marketing Communication

   VIP Industries Limited

   Oct 2022 — Present · Mumbai, IN

   Head of Marketing & Communication of Caprese~ Successfully developed and executed annual marketing and media plans, consistently assessing advertising effectiveness and monitoring market trends.~ Strategically launched new products through impactful marketing campaigns, bolstering sales initiatives.~ Orchestrated innovative marketing content with content, design, and creative agencies to enhance brand perception; efficiently managed marketing campaign shoots.~ Effectively managed the annual marketing budget, ensuring optimal resource allocation.~ Expertly planned and managed celebrity brand ambassadors such as Kiara Advani, Alaya F, and Tara Sutaria, as well as celebrity influencers including Malaika Arora, Karishma Tanna, Fatima Sana Sheikh, Gauri Khan, Shivani Dadekar, Juhi Gudambe, Shantanu Maheshwari, and others, coordinating content in alignment with media plans.~ Launched and promoted new IP events and high-profile PR campaigns, participating in prestigious events like Lakme Fashion Week for product launches.~ Drove social media growth, achieving double-digit increases, and successfully planned and launched the brand\'s D2C site.~ Enhanced online presence through robust digital marketing activities, including running performance and search campaigns on Google and Meta, and managing Google My Business for the brand.~ Conducted thorough marketing and consumer research to identify trends and opportunities, and evaluate the effectiveness of marketing activities.~ Collaborated closely with the sales team to devise unique value propositions and counter competitive threats.

Education

• University of Calcutta

  Bachelor of Commerce (BCom)

  2002 — 2005

• International School of Business & Media

  Post Graduation in Business Management

  2007 — 2009