Arindam Roy
E-commerce Enthusiast I Founder of Grauth Fashion
- Role
- Ecommerce Executive at Admirz
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Arindam Roy
As a brand owner of a D2C (Direct-to-Consumer) brand Grauth™,my role would involve…
Experience
Ecommerce Executive
Aug 2024 — Present · Kolkata, IN
Create, optimize, and maintain product listings across multiple e-commerce platforms.Ensure product information (descriptions, pricing, images) is accurate, up-to-date, and compelling.Conduct keyword research to optimize listings for search engine visibility and customer attraction (SEO).Digital Marketing & Advertising:Develop and execute digital marketing strategies (PPC, paid search, display ads etc.).Manage and optimize ad campaigns across platforms like Flipkart Ads, Amazon AdvertisingAnalyze and optimize advertising spend for maximum ROI.Customer Experience Management:Enhance the customer journey from browsing to checkout, ensuring a seamless and positive shopping experience.Monitor customer feedback, respond to reviews, and address any customer service issues or complaints promptly.Implement strategies to reduce cart abandonment and improve conversion rates.Inventory Management:Coordinate with inventory teams to ensure products are in stock and orders are fulfilled on time.Use inventory management software to track stock levels and avoid overstocking or stockouts.Plan and execute product launches and promotions based on stock levels and demand trends.Sales and Performance Monitoring:Monitor key performance indicators (KPIs) such as sales volume, conversion rate, traffic, and average order value.Analyze sales data to identify trends, customer behavior, and areas for improvement.Prepare regular performance reports for upper management, making recommendations based on findings.
Education
Brainware University
BCA, Computer Science
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