Arindam Saha

About Arindam Saha

Experienced Digital Marketing Executive with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Landing Page Optimization, Pay Per Click (PPC), Keyword Research, and Google Webmaster Tools. Strong professional graduated from University of Calcutta.

Experience

1. Digital Marketing Manager

   Proclivity Digitech Private Limited

   Aug 2025 — Present · Kolkata, IN

   Digital Marketing Manager at Proclivity, driving ROI-focused growth through SEO, PPC, social media, content, and team leadership.Key Responsibilities & Achievements:1. SEO Leadership: Directed technical, on-page, and off-page SEO, including schema, Core Web Vitals optimization, and link-building strategies, resulting in sustained SERP growth.2. Performance Marketing: Managed and scaled Google Ads & Meta Ads campaigns, using smart bidding, advanced targeting, remarketing, and funnel optimization to maximize ROI and lower CPA.3. Lead Generation & CRO: Built frameworks integrating landing page optimization, A/B testing, and conversion-focused design to boost qualified leads and customer conversions.4. Social Media Strategy: Developed SMO campaigns that expanded reach, engagement, and brand sentiment while aligning with customer journeys.5. Content Alignment: Partnered with content teams to deliver persona-driven, SEO-optimized assets that enhanced authority and campaign results.6. Client & Stakeholder Management: Acted as the primary digital advisor for U.S. and global clients, presenting KPI-based reports, ROI insights, and actionable recommendations.7. Team Leadership: Mentored and managed 10 professionals, fostering expertise in SEO, PPC, analytics, and campaign execution.8. Cross-Functional Collaboration: Worked with design, dev, and content teams to ensure UX/UI consistency, optimized site performance, and brand alignment.9. Analytics & Automation: Implemented GA4, GTM, Data Studio, and CRM integrations for attribution and insights; deployed HubSpot/Zoho workflows to streamline lead nurturing.10. Competitive Insights & Budgeting: Conducted benchmarking and managed multi-channel budgets, reallocating resources for maximum ROI.This role has sharpened my expertise in growth marketing, funnel optimization, analytics, and leadership, and ROI-driven results.

Education

• University of Calcutta

  Bachelor of Commerce (B.Com.), Business/Commerce, General

  2007 — 2010

Skills

• Search Engine Optimization (SEO)
• Cisco Technologies
• Ppc
• Press Releases
• Microsoft Office
• SEO
• Video Marketing
• Site Optimisation
• Keyword Research
• Web 2.0
• Google Webmaster Tools
• Cloud Computing
• Google Adwords
• Web Analytics
• Google Analytics
• Paid Search Campaigns
• Link Building
• Landing Page Optimization
• Directory Submissions
• Linux
• Article Submission