Arindam Saha

About Arindam Saha

Currently heading the marketing for ViewSonic Monitor divisionResponsible for brand strategy & positioning, and marketing intelligence, ensuring the marketing budget is managed and utilized in the best possible way to meet Organisational goals through a different channel of marketing like PR, Digital Marketing, Trade Marketing, Retail Marketing ATL and BTL activities.Overall 14+ years in the IT Hardware and Mobile IndustryDiverse experience in Sales, Advertising and Marketing.Ambitious and a Go-getter, Infectious and Fun-loving, All with a Goal to be the best in whatever I do, wherever I be!Traversed through sales professional to a trade marketing and to a marketing head profile in diverse portfolios. Been in varied dynamics of different regions across the country. Lead teams of professionals and have man management as a major strength

Experience

1. Marketing Team Lead - Av and IT

   ViewSonic

   Jun 2025 — Present · New Delhi, IN

   Overall Communication for AV and Monitor business, planning and executing media buy (Digital, Social, Ecommerce, Events, Channel/ Retail, and BTL) to achieve the objectives of the company and also help in building the brand.

Education

• Seth Anandaram Jaipuria College

  B.COM (Hons), Business/Commerce, General

  2000 — 2003

• BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY (BIMTECH)

  PGDBM, Marketing

  2005 — 2007

• Calcutta boys school

  Stnd XII, Commerce

  1998 — 2000

• Calcutta University, Kolkata

  MCom, Commerce

  2003 — 2005

Skills

• Retail Store Planning and Expansion
• Market Research
• Marketing Communications
• Advertising
• Print Media Purchase
• Marketing Management
• Management
• Public Relations
• Brand Management