Arindam Chaudhury

About Arindam Chaudhury

An Engineer turned into a digital marketer with total involvement and dedication to achieve the goals that would be a part of my work profile with new innovative ideas that can contribute to the entire growth of the company. My areas of work-D2C Businesses-Real Estate-EV Vehicle-Fintech-Health-tech-Retail-Logistics-Ecommerce-Restaurant -Hospitality and so on.I do have experience in-Google Ads-Business Analytics-Google Analytics-4-Full-stack SEO Solutions-SWOT Analysis -Strategy Building-Consulting-Social Media Marketing & Strategies-Content Marketing-Client Handling-Microsoft Office Products

Experience

1. Media Buyer Executive

   Adbuffs

   Jun 2023 — Present · Kolkata, IN

   My day-to-day responsibilities may include:#1. Campaign Planning and Execution:• Collaborating with clients to identify campaign objectives and goals• Creating media plans and ad campaigns that align with client objectives• Implementing ad campaigns on Google, Amazon & Blinkit • Optimizing campaigns for conversions and improving metrics such as CPM, CTR, View product, Add to cart, Check out initiate, Purchase, ROAS• Monitoring and adjusting campaign performance, based on GA4 data, to ensure objectives are met• Ensuring campaigns are delivered within the allocated budget#2. Strategy Building:• Analyzing data from Google Analytics-4 to develop campaign strategies• Identifying trends and insights to improve campaign performance and drive results• Building out audience segments to target, based on data analysis#3. Competitor Analysis:• Conducting analysis of competitors to identify strengths and weaknesses• Providing insights and recommendations on how to optimize campaigns based on competitor analysis#4. Client Handling:• Weekly meeting client on Google Meet and explaining about the strategy, results, POA, budget, sale offers, campaigns, creatives etc. Overall, as a Media Buyer, main focus was on delivering successful campaigns that meet the client\'s objectives while continuously optimizing campaigns to improve performance. This would require a strong knowledge of Analytics and an ability to analyze data to make recommendations on strategy and campaign optimization. Additionally, conducted competitor analysis and provide insights to the client on how to optimize campaigns to stay ahead of the competition.

Education

• Seven boats Academy

  Digital Marketer, Digital Marketing

• Netaji Subhash Engineering College

  Bachelor of Technology - BTech, Mechanical Engineering

  2016 — 2019