Arindam Basak.
Retail Operations Strategist | 18 Years of Building Stories That Move People..With nearly two decades in the business—14 years immersed in Apparel, Athleisure, Innerwear, and Footwear—I craft brand stories that resonate
- Role
- Nso Manager at Bata India Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Arindam Basak.
Retail Operations & Brand Experience Leader with 17 years of professional experience, including 14 years dedicated to the dynamic world of retail—spanning apparel, athleisure, innerwear, and footwear. I specialize in blending operational precision with creative storytelling to build environments that drive performance and leave lasting impressions.From managing large-scale retail formats to curating immersive brand experiences, I’ve led initiatives that elevate customer engagement, streamline operations, and reinforce brand identity. My approach is hands-on, collaborative, and rooted in clarity—whether I’m refining visual merchandising, optimizing store processes, or designing high-impact events.Currently leading the backend support for New Store Opening based at Gurgaon Head office of Bata India Limited where the focus is on connection, progress, and atmosphere. I believe great retail isn’t just about selling—it’s about crafting moments that feel intentional, memorable, and on-brand.Let’s connect if you’re building retail experiences that go beyond the transactional and into the transformational.
Experience
Nso Manager
Jul 2024 — Present · Gurugram, IN
Managing New Store Opening. New Franchisee Stores onboarding & allied back-end support work.
Education
Indian Institute of Management, Calcutta
Executive Program in Operation Management, Operation management
Symbiosis Centre for Distance Learning
post graduate diploma, Retail Management
2012 — 2014
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