Arina Oleynikova
Head of Digital @Amway
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WORK HISTORY
Head of Digital @Amway
Developing omnichannel Digital Strategy across organization and implement with KPI - financial, usage and image. Complex Social Selling project were developed and launched during 2018 - EFFIE award were recieved for this in 2019. this project includes Wide Social support for several category-based communities; Education platform for distributors(AmwayDigitaLab); Ambassadors; Hootsuite tool localisation and pilot, DigitalFests across the Russia and Kazhakhstan(More than 12 cities) Innovative approach utilization - Digitalisation of Retail, WEb and Mobile, as well as Social, including Performance tracking system implementsation for each channel and overall (Dashboard) Successfully support Marketing campaigns using internet tools - both paid and organic(Brand ambassadors, SEO, Social). Development of customer and business oriented Mobile apps, integrated with the Partners systems(up to 49Consultancy and Education across organization and for Distributors for new technologies, existing tools and posibilities of growthAnalitical system built with the focus on sales KPI and users conversion during their journey Alignment and co-operation with Global and Region(EIA) conterparts for strategy\\guidelines developments and Cross-regional projects implementationWorking with Vendors for main directions - Content support, Social, SEO, Web developments, UX\\UI, Mobile apps developments and support, Usability and MArketing research, IT, etc PArticipation in Hybris(SAP) platform roll-out for Ru|KZ as Digital Lead. Result-oriented; Data-driven; Open-minded; Inspiring; Strategically thinking.
EDUCATION
International Institute of Economics and Law
Bachelor of Law
The Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Executive MBA, Executive MBA
Davenport University
Amway Leadership Certification Program
ABOUT ARINA OLEYNIKOVA
Visionary marketing leader with over 15 years in top-tier companies — Amway, Megafon, Phillip Morris, Baltika — managing multi-million dollar budgets and transforming digital ecosystems across FMCG, telecom, and e-commerce.Expertise includes end-to-end digital transformation, brand building, customer acquisition, and market expansion in Russia, Central Asia, and EMEA.Key accomplishments:• 3x CAC reduction through performance channel redesign• Built an e-commerce ecosystem with 2.5M+ users from scratch• Grew marketplace sales to 5% of total revenue in 6 months• Launched GTM strategies and full-funnel omnichannel campaigns across 4 regions• Managed $10M investment budgets and international teams (150+ FTEs)Known for high-impact leadership, strategic thinking, and hands-on execution. Open to CMO/VP roles in ambitious, scale-ready companies.
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