Arwa Michelle Mboya
Experience Design Manager & Creative Director | Prev. MSG Sphere, Magic Leap & Disney Imagineering | MIT Media Lab & Yale University
- Role
- Design Lead, Immersive Systems & Generative Tools at Meta
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Arwa Michelle Mboya
Creative Director and Experience Design Executive with deep expertise in immersive, AI-driven, and real-time design systems. I lead multi-disciplinary teams spanning design, engineering, and creative technology to deliver world-class experiences across physical and digital environments. My work integrates Unreal Engine, TouchDesigner, and generative AI pipelines to build the tools and environments that define the next era of entertainment. At Meta Reality Labs, I direct the design and development of spatial creation systems for the Metaverse—shaping how millions imagine, build, and inhabit immersive worlds.
Experience
Design Lead, Immersive Systems & Generative Tools
Feb 2025 — Present
Direct multi-disciplinary teams of product designers, technical artists, and engineers responsible for the design and execution of Meta’s custom real-time engine and immersive creation ecosystem-Define creative strategy and system architecture for the Horizon Creation Tools platform—enabling creators, developers, and studios to design interactive 3D environments, AI-driven characters, and live experiences-Partner with engineering and research leadership to integrate generative AI, LLMs, and diffusion models into creator workflows—advancing procedural world-building, adaptive lighting, and intelligent interaction design-Oversee end-to-end product and experience lifecycle from vision and resourcing to roadmap execution, balancing creative innovation with business goals and delivery timelines-Champion cross-functional collaboration across Meta’s AR, VR, and Web teams—ensuring creative coherence, technical excellence, and performance optimization across device ecosystems-Mentor senior designers and art directors while shaping the culture and operational models of a rapidly scaling immersive design organization-Drive narrative and visual innovation through real-time content experiments in Unreal Engine and TouchDesigner, shaping how audiences experience light, motion, and storytelling-Core competencies: Organizational leadership · Real-time & generative pipelines · AI-integrated design workflows · Spatial computing · Immersive storytelling
Education
Yale University
Bachelor’s Degree, Economics and Film & Media Studies
Massachusetts Institute of Technology
Master of Science - MS, Design Engineering
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