Ari Kapur

WORK HISTORY

EDUCATION

SKILLS

ABOUT ARI KAPUR

I am a hands-on market research and analytics leader with extensive client and supplier-side experience in start-up and Fortune 100 companies. My true passion is driving business growth by partnering with clients to design and execute studies that provide straightforward answers to their most complex questions. As a highly effective people manager, my expertise includes building and scaling teams, developing and motivating talent and maximizing individual and group performance.Key skills include:• Delivering global, small and large-scale studies against aggressive timelines.• Collaborating with business stakeholders to establish research goals and objectives.• Formulating appropriate methodologies and sample plans to address ambiguous business questions.• Designing clear, concise and impactful survey questionnaires and qualitative interview guides.• Analyzing quantitative and qualitative data to unearth strategic insights and recommendations.• Presenting to and influencing all organizational levels including Executives.• Distilling and communicating complicated topics in an easy to understand manner.Areas of Expertise:• Audience segmentation and persona development• Brand health and equity tracking• Pricing and revenue optimization • Competitive positioning and evaluation• Product / service ideation and feature testing• Customer / Employee satisfaction, engagement and loyalty measurement• Messaging and advertising effectiveness • Advanced statistical analysis and modeling (SPSS / SAS)