Ari Kapur

About Ari Kapur

I am a hands-on market research and analytics leader with extensive client and supplier-side experience in start-up and Fortune 100 companies. My true passion is driving business growth by partnering with clients to design and execute studies that provide straightforward answers to their most complex questions. As a highly effective people manager, my expertise includes building and scaling teams, developing and motivating talent and maximizing individual and group performance.Key skills include:• Delivering global, small and large-scale studies against aggressive timelines.• Collaborating with business stakeholders to establish research goals and objectives.• Formulating appropriate methodologies and sample plans to address ambiguous business questions.• Designing clear, concise and impactful survey questionnaires and qualitative interview guides.• Analyzing quantitative and qualitative data to unearth strategic insights and recommendations.• Presenting to and influencing all organizational levels including Executives.• Distilling and communicating complicated topics in an easy to understand manner.Areas of Expertise:• Audience segmentation and persona development• Brand health and equity tracking• Pricing and revenue optimization • Competitive positioning and evaluation• Product / service ideation and feature testing• Customer / Employee satisfaction, engagement and loyalty measurement• Messaging and advertising effectiveness • Advanced statistical analysis and modeling (SPSS / SAS)

Experience

1. Vice President of Research

   Illuminas

   Jan 2021 — Present

Education

• Santa Clara University

  Bachelor of Science - BS, Economics; Mathematical Economics

• San José State University

  Master of Arts - MA, Economics; Micro and Mathematical Economics

• Texas A&M University

  Doctor of Philosophy - PhD, Agricultural Economics; Marketing and Price Analysis

Skills

• Go-to-Market Strategy
• Strategic Thinking
• Salesforce.com
• Sales Enablement
• Brand Management
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Product Marketing
• Mobile Devices
• Marketing Management
• Market Analysis
• Global Marketing
• Direct Marketing
• Positioning
• Qualitative Research
• Data Analysis
• Product Launch
• Segmentation
• Quantitative Research
• Marketing Research
• Pricing Strategy
• Multi-Channel Marketing
• Customer Insight
• Brand Loyalty
• Program Management
• Product Development
• Analysis
• Predictive Analytics
• B2b Marketing
• Business Development
• Market Research
• Integrated Marketing
• Focus Groups
• Thought Leadership
• Product Management
• Analytics
• Saas
• Business Strategy
• Marketing