Arika McCall
Associate DEWALT Brand Manager - NA Activations at Stanley Black & Decker, Inc.
- Role
- Associate Dewalt Brand Manager - Na Activations at Stanley Black & Decker, Inc.
- Location
- Jacksonville, NC, US
- LinkedIn followers
- 500 followers
Experience
Associate Dewalt Brand Manager - Na Activations
Jun 2025 — Present
Support the planning and execution of brand equity campaigns, paid media, events, partnerships, and promotions to drive consumer interaction and brand affinity- Collaborate with cross-functional teams—including marketing, sales, product development, and global brand—to ensure cohesive and integrated campaign execution- Analyze market trends, consumer insights, and campaign performance to inform strategic decisions and optimize marketing initiatives- Manage day-to-day project activities, ensuring timely delivery and alignment with business objectives- Partner with digital marketing teams to align objectives, KPIs, and performance metrics, making recommendations for continuous improvement- Contribute to the development of creative concepts and upper-funnel marketing initiatives that reinforce DEWALT’s leadership in the industry.
Education
Saint Vincent College
Bachelor’s of Science - Marketing
2019 — 2021
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