Arika Ho
Senior Marketing Analyst @Instacart
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WORK HISTORY
Senior Marketing Analyst @Instacart
Chicago, IL, US
Led analytics for Paid Social and Off-platform/Retail Media Network, scaling the portfolios through attribution, incrementality testing, and causal modeling triangulation- Previously led analytics for co-marketing and partnerships with primary focuses of data strategy, measurement, and KPI reporting; and owned analytics for demand capture channels (SEM, Shopping, Affiliates, and mobile)- Analyzed multi-million-dollar omni-channel seasonal campaigns (e.g, Olympics, Back to School, Fall Football)- Part of AI/GenAI workstream to elevate internal tool and explore solutions to streamline AI and automation in our workflow- Partnered closely with a consumer marketing org of 30+ people and collaborated within the growth data org of 10+ data scientists and engineers
EDUCATION
The University of Hong Kong
Bachelor of Journalism, Journalism and Global Studies
Northwestern University
Exchange Program, Journalism & U.S. Politics
Illinois Institute of Technology
Master of Data Science, Mathematics and Computer Science
ABOUT ARIKA HO
Highly skilled and results-oriented professional and leader with a strong background in data science, analytics, marketing strategy, and measurement. My experience spans Paid Marketing, Retailer Marketing, Partnerships, Incentives, and Brand. Past experience in journalism and media has shaped me as a person who stay curious and innovative and embrace challenges- Experienced in providing measurement guidance to executives and marketing and media teams of e-commerce and retail companies as well as marketing agencies, driving business objectives and KPIs, and delivering data-driven solutions- Demonstrated expertise in A/B experimentation, statistical analysis, ML modeling, consulting, and stakeholder management- Proficient in utilizing SQL, Python, R, and dashboarding tools to extract insights from large volumes of data- Committed to continuous learning and growth, with a master\'s degree in data science and 4 years of professional experience.On a personal level, I am an enthusiastic sports lover, particularly basketball and softball. I am also a skilled chef and baker, known for adding my own creative touch to recipes. Additionally, I have a passion for adventure and have traveled to over 50 countries, embracing diverse cultures and experiences.
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