Arijit Roy

Technical Marketing Specialist - Competitive Performance Analysis @AMD

Toronto, ON, CA

I spearhead competitive performance analysis for the entire AMD Radeon™ graphics product line, delivering actionable intelligence that directly influences product marketing strategy, driver development priorities, and public relations messaging.Strategic Analysis & Insight:Orchestrate end-to-end benchmarking for the full Radeon™ product stack against key competitors, translating raw performance data into actionable SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses for senior leadership.Quantify and characterize performance deltas for every new Radeon™ Software release, providing clear, data-driven summary points for public-facing release notes and guiding future driver optimizations.Serve as a subject matter expert on emerging industry trends, analyzing new games and test applications to define best practices and ensure AMD\'s testing methodologies remain on the cutting edge.Go-to-Market & Product Launch Enablement:Author and contribute to technically rich reviewer\'s guides for major product launches, creating compelling data visualizations and narratives that empower global media to highlight Radeon performance advantages.Provide critical pre-launch performance validation and feature analysis for unreleased hardware, acting as a key technical stakeholder in the product development lifecycle.Proactively track and integrate new, high-profile games and benchmarks into the testing workflow, ensuring performance claims are timely and relevant to the market at launch.Automation & Lab Operations:Engineer and maintain a suite of automation scripts and tools to streamline performance data acquisition, reducing manual testing time and improving the accuracy and repeatability of results.Manage a fleet of performance test benches by deploying and maintaining standardized Windows OS images, ensuring a consistent and reliable environment for high-fidelity data collection.

Coventry University

Master's Degree, Computer Science

Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal

Bachelor's degree, Computer Applications