Arijit Ganguly
Lead Data Scientist | Banking, Insurance, Oil and Gas, Telecommunication, Digital Analytics | Past: Tata AIA, ATOS, Tech Mahindra | Machine Learning, Deep Learning, AWS, NLP, LLM
- Role
- Lead Marketing Analytics at IDFC FIRST Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Arijit Ganguly
Data Scientist with 12 years experience. Project Management, Team management, Client Management, Mentor.Machine Learning, Deep Learning, Predictive Modelling, Time series forecasting, dashboards.Tools known: Python, R, SAS, SQL, Tableau, VBA.
Experience
Lead Marketing Analytics
Mar 2025 — Present · Mumbai, IN
Lead and manage a high-performing team of 10-15 data analysts responsible for delivering data-driven insights across diverse banking portfolios including Assets, Liabilities, Credit Cards, Collections, Services, and App Engagement. Oversee end-to-end analytics support for marketing campaigns - performance tracking to actionable insights and strategic recommendations.Drive the development of machine learning models to optimize targeting and engagement strategies. Spearhead the delivery of interactive Tableau dashboards to enable real-time business decision-making. Ensure alignment of analytics outputs with business objectives and KPIs, tracking and reporting on key performance metrics.Foster a collaborative team environment focused on innovation, continuous improvement, and skill development. Set clear goals, manage workload distribution, and mentor team members to ensure high-quality deliverables and professional growth. Act as a strategic partner to cross-functional stakeholders, translating business needs into analytical solutions.
Education
University of Mumbai
Bachelor of Engineering - BE, Electronics
Symbiosis Institute of Management Studies
Master of Business Administration - MBA, Operations Management
2016 — 2018
Skills
- Microsoft Excel
- Machine Learning
- Spss
- Primary Research
- Matlab
- Project Management
- Marketing Research
- Global Client Management
- Market Research
- Microsoft Office
- Data Analysis
- C++
- Segmentation
- Visual Basic
- Vba
- Decipher (Beacon)
- Statistical Data Analysis
- Sas
- Analytics
- Java
- Team Management
- Analysis
- Sql
- Microsoft Word
- Quantum
- Statistics
- Python
- R
- Dimension
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