Arijit C.
Certified Data Science Leader | Data Led Decisionmaking |Deep Learning | Artificial Intelligence | Machine Learning | Python | Julia | Tensorflow
- Role
- Vice President (Strategy & Insights) at Groupm
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Arijit C.
DJ by night, data-driven strategist by day. As Vice President at WPP Media, I…
Experience
Vice President (Strategy & Insights)
Feb 2017 — Present · Gurgaon, IN
National Head of Strategy and Creative across OOH and Cinema practice.Developed India On Move - to highlight and track out-of-home mobility during Covid-19. Successful implementation to help key account return back to OOH.Instituationalised post campaign research using Mobile Tech Stack for site-wise understanding of audiences and profileResponsible for launching Aureus in India April (2017), revamping Kinetic\'s approach to client delivery and on-boarded new clients including Star India, HCIL, AND Designs, Dyson, Exide, Maruti Suzuki, Idea (Haryana Circle), Smartron & delivery for existing clients including Ford India, Netflix, Google, Madura Garments, Qualcomm, Samsung ect. spanning work across 277 clients and counting with a 3 member team.Launched Aureus 1.0 in 2017 and Aureus 2.0 in 2019. Developed full suite of PowerBi tools for use by client servicing team including CTR, Touchpoint & Media Format visualisers for strategy devleopment.
Education
INSAID
Global Certificate in Data Science
Damascus Community School
Regular Honor/Merit Roll student
Symbiosis Institute of Business Management, Pune
PGDACM
The Frank Anthony Public School, Kolkata
ICSE, ISC
Hansraj College
BA (Hons) Eng. Litt.
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