Arif Arslan
Technical Service Representative @BASF
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WORK HISTORY
Technical Service Representative @BASF
Calgary, AB, CA
Executed and managed all demand creation trials and activities, including operating and maintaining spraying and harvesting equipment.Supervised Technical Agronomy Interns, supporting summer trials, data collection, and key research projects.Coordinated third-party research and demonstrations at demo sites to validate product performance.Built and maintained relationships with key Centers of Influence (COI), including universities, consultants, provincial extension staff, and retail agronomists.Developed and delivered technical presentations to internal teams and external customers, ensuring accurate transfer of product knowledge.Provided technical training to sales teams to reinforce product positioning and support aligned marketing and sales efforts.Used field and university research data to create tools supporting marketing strategies and sales tactics.
EDUCATION
Niagara College
Diploma of Education, Horticultural Science
Cukurova University
Master of Science - MS, Entomology in Crop Protection
Cukurova University
Doctor of Philosophy (PhD), Entomology in Crop Protection
Cukurova University
Bachelor of Science - BS, Crop Protection
ABOUT ARIF ARSLAN
I am an agronomic sales and market development professional with 15+ years of experience across crop protection products such as insecticides, fungicides, herbicides, fertilizers, biostimulants, and biological technologies. I support growers, retailers, and distribution partners in adopting innovative and sustainable solutions that improve crop productivity, quality, and long-term profitability.I have a proven track record in territory and account management, consultative selling, product training, and market development, working closely with sales teams to convert technical data into clear value propositions that drive purchasing decisions. I regularly support customers with recommendations, cost comparisons, and solution strategies that improve returns while supporting sustainable production practices.I am passionate about advancing agriculture through science-based, customer-focused solutions and continuous learning, and I remain committed to adopting new technologies and methods that deliver measurable value to growers and partners.
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