Ariette Armella

Public Relations and Gastronomic Content Creation

Role
Public Relations Manager at Acermex
Location
San Luis Obispo, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Public Relations Manager

    Acermex

    Jan 2017 — Present · Mexico City, MX

    Create and maintain media relations - Write press releases and media pitches for organic publishing - Free feature for the Association’s activities in all national newspapers - Achieve at least 3 free media posts a month - Strengthen relations with affiliated breweries - Supervise influencer programs - Secure organic media post from 3 influencers a month - Coordinate paid influencers’ calendars and post - Track and monitor media - Produce events - Overview of international cooperation programs with foreign embassies and government agencies (i.e. USDA)- Compose and supervise social media content - Produce beer pairings and conduct tastings - Establish links between upcoming chefs and the craft beer community - Coordinate the delivery of invitations, products for photo shoots, Christmas presents, etc.

Education

  • Universidad Iberoamericana

    Bachelor's degree, International Relations

    2002 — 2006

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