Aries Hernandez

About Aries Hernandez

I am passionate about building brands, communities, and experiences through thoughtful, strategic marketing.With a background in fashion merchandising and hands-on experience leading social media strategy, I focus on creating content that goes beyond traditional promotion — prioritizing storytelling, engagement, and brand identity.My approach blends creative direction with strategy, helping brands build a strong, cohesive presence across platforms while identifying opportunities for visibility through PR, partnerships, and brand moments.I am especially drawn to brands in fashion, lifestyle, hospitality, and equestrian spaces, and enjoy working on projects that combine aesthetic, storytelling, and community.I am also the founder of Aries Equestrian, a developing lifestyle brand rooted in the modern equestrian aesthetic.

Experience

1. Socia Media Chair

   Junior League Of Miami

   Jun 2025 — Present · Miami, FL, US

   Lead social media strategy and content direction for a large nonprofit organization, focusing on creating engaging, storytelling-driven content that moves beyond traditional promotional posts.• Oversee content planning, brand voice, and visual direction across platforms• Increased engagement by shifting strategy from static graphics to editorial-style, value-driven content• Support marketing initiatives for major campaigns, events, and partnerships• Collaborate cross-functionally with committees to align messaging and brand presence

Education

• Our Lady of Lourdes Academy

  High School Diploma

  2016

• Miami Dade College

  Associate of Science - AS, Fashion Merchandising

• Florida International University

  Bachelor's degree, Multi/Interdisciplinary Studies

  2016 — 2020

• University of Miami

  Master's degree, Sports Administration

  2021 — 2022