Ariel Aripanda West
- Role
- Global Esports Communications, League of Legends Esports at Riot Games
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Ariel Aripanda West
In her role in global esports communications at Riot Games, Ariel West is responsible for…
Experience
Global Esports Communications, League of Legends Esports
Feb 2021 — Present
Focusing on all things comms to make LoL Esports a top choice for mainstream sports entertainment- Strategize annual key messaging, beats and outcomes for LoL Esports global events, including Mid-Season Invitational, Worlds Championship and All-Stars- Streamline communication with internal teams for consistent branding for external audiences- Plan, coordinate and direct media experiences both digitally and in-person- Collaborate with global partners to streamline messaging and media coverage and drive interest into the esports ecosystem while highlighting each partner\'s contribution to elevate the sport- Work with internal teams to release relevant videos, press releases, digital media assets, media kits, website content and social media posts to highlight LoL Esports- Collaborate with team to establish and maintain processes and tools to align information and communication flow within the global esports comms team as well as across regions and Riot disciplines - Work with team to develop earned media measurement standards across Riot Esports and create processes for tracking and distributing reports/clips/coverage to key stakeholders and partners
Skills
- Associated Press Style
- Strategic Communications
- Customer Service
- Content Management Systems (Cms)
- Social Media
- Illustrator
- Public Speaking
- Final Cut Pro
- Public Relations
- Photoshop
- Indesign
- Adobe Creative Suite
- Press Releases
- Graphic Design
- Marketing
- Social Networking
- Event Planning
- Microsoft Office
- Writing
- Marketing Communications
- Social Media Blogging
- American Sign Language
- Microsoft Excel
- Microsoft Powerpoint
- Powerpoint
- Microsoft Word
- Pitch Letters
- Leadership
- Media Kit
- Ap Stylebook
- Social Media Communications
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