Ariel Settler

About Ariel Settler

In a world where tech fluency, code and data have become as primary as design and content, I play a key role in defining and executing digital marketing strategy and operations. Pairing my fundamental understanding of classic marketing strategy with advanced technical skills, I help organizations build and manage digital experiences that drive measurable results.Simply put, I seek to empower businesses with technology and tools that enable them to do things easier and more confidently at a larger scale. After graduating from Clemson University, I followed my deep-seated passion for marketing and innovation by building a startup marketing firm in South Florida. Now located in Charlotte, I’ve joined the thriving team at TrueLearn.TrueLearn is one of the leading providers of online learning and exam preparation tools for the next generation of physicians and healthcare professionals, pairing data analytics with cognitive learning concepts to optimize learning outcomes. Since 2007, our SmartBanks have helped over half a million learners perform at their absolute highest levels on their high-stakes board licensure exams.TrueLearn recently expanded its capabilities with the acquisition of Picmonic, a leading audiovisual learning platform proven effective in helping learners master challenging concepts through the use of animated picture mnemonics. Areas of Expertise: Marketing Automation (Pardot/Account Engagement, Salesforce Marketing Cloud, HubSpot, Marketo, Kit, Drip) Salesforce CRM Lead Generation Branding Building Conversion Optimization Account-Based Marketing SEO & SEM E-Commerce B2B + B2C Marketing Strategy Affiliate Programs Strategic Partnerships Social Media Marketing Marketing Technology Stack Measurement & Reporting Budgeting & Planning Marketing Team Management Lifecycle Marketing (Email, SMS, In-App, Push, etc.) HTML, CSS, Javascript

Experience

1. Director, Lifecycle Marketing & Promotions

   Truelearn

   Jan 2022 — Present

Education

• Clemson University

  Bachelor of Science (BS), Marketing, Business Management

  2010 — 2014