Ariel Rivera
Business Development & Marketing Manager @Fish & Richardson P.C.
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WORK HISTORY
Business Development & Marketing Manager @Fish & Richardson P.C.
New York, NY, US
Building a data-driven growth infrastructure connecting MarComms, BD, Events, Experience, and Client Relations to convert firmwide spend, programs, and initiatives into measurable Return on Objective (ROO) and attorney/client activation.• Re-engineering legacy programs into scalable, trackable growth engines—using AI-assisted insights, pipeline analytics, and behavior design to turn activity into outcomes.• Unifying attorney coaching, content, and data loops, embedding field intelligence into dashboards and leadership reports to clarify ROI.• Leading and launching cross-practice campaigns in priority verticals (Standard Essential Patents, Trademark & Copyright, Fashion/Luxury, Japan + Munich/UPC Practice) to increase collaboration, visibility, and spend retention.• Partnering with MarComms to operationalize firmwide storytelling and internal enablement—bridging content, analytics, and culture.• Creating a playbook for ROO measurement, aligning financial, morale, and engagement indicators across practices.• Leading AI exploration and adoption in BD workflows—codifying use cases that freed staff time, improved data quality, and strengthened attorney engagement.• Positioning BD as a proactive growth partner, not a service desk—earning a reputation for clarity, empathy, and momentum-first strategy.
EDUCATION
William Paterson University of New Jersey
Bachelor of Science (BS), Marketing
SKILLS
ABOUT ARIEL RIVERA
I build business development systems that connect data, behavior, and storytelling — turning law firm spend into measurable return on objective (ROO).Over the past decade, I’ve led teams and initiatives that re-engineer how growth happens inside professional services firms. From repositioning legacy programs into cross-practice engines to operationalizing AI-assisted insights, my work focuses on one outcome: helping attorneys and business professionals work smarter, faster, and together.At Fish & Richardson, I’ve helped transform business development from a service desk into a strategic growth partner — architecting frameworks that unify MarComms, Events, Experience, and Client Relations into one operating system. The result: scalable plays that turn conferences, travel, and client moments into institutional wins.I specialize in:• Building data-driven growth infrastructure and measurement frameworks (ROO > ROI)• Cross-practice and cross-office campaign design (e.g, SEP, TM, Japan/Munich)• Embedding BD enablement into content, coaching, and travel planning• Translating raw intel and human signals into firmwide strategy• Leading adoption of AI in BD workflows to free people for higher-impact workAt my core, I’m a connector — of people, systems, and purpose. Whether it’s transforming a client party into a strategic platform or turning individual initiative into shared signal, my approach is grounded in empathy, discipline, and the belief that growth should feel human.
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