Arielle Schechtman

About Arielle Schechtman

Arielle Schechtman is a senior communications executive with 20 years of combined in-house and agency experience, representing global brands spanning across consumer products, technology, retail, healthcare and entertainment. She prides herself on being an expert storyteller with a passion for building audience-first campaigns to elevate brand perception and influence consumer action. She has deep background in media relations, reputation management, internal, executive, and crisis communications. A results-oriented leader, Arielle is a strategic counselor, conflict resolver, effective collaborator, and lover of creative, fast-paced work environments.Areas of expertise include: Media relations Writing Brand strategy Reputation and issues management Media training and executive coaching Thought leadership campaigns Influencer engagement

Experience

1. Senior Vice President

   FleishmanHillard

   Sep 2022 — Present · Los Angeles, CA, US

   Senior client and media strategy & communications lead for top consumer lifestyle accounts - currently Catalyst Brands (JCPenney, Brooks Brothers, Aerospostale) & Elanco Animal Health, formerly Gatorade, Chase Freedom and Fitbit by Google-Provide strategic counsel on brand reputation issues, develop earned media plans and exec communications, collaborate in IAT environments to deliver 360 brand strategies- Oversee team of 20+, responsible for staffing, managing budgets and resources, and mentoring mid-level and junior team members- Led earned for pivotal brand campaigns including:\"Yes, JCPenney!\" to reinvent brand image, Gatorade’s revival of Is IT in you, the launch of Gatorade Water, roster athlete signings (eg, Caitlin Clark, Josh Allen), opening of the Gatorade Sports Science Institute in NY- Instituted monthly Sweat with Gatorade series for health, fitness and lifestyle press in NYC; generated billions of social impressions and built key relationships with media to drive earned storytelling efforts - Recent earned placements include: Fast Company, USA Today, Rolling Stone, CNN, ESPN, CBS Mornings, PopSugar, Women\'s Health, Esquire, Sports Illustrated, People, GQ, Hypebeast, Complex, Ad Age, Good Morning America

Education

• University of Southern California

  BA, Broadcast Journalism, Spanish

  2002 — 2006

Skills

• Strategy
• Creative Writing
• Strategic Counsel
• Social Media
• Public Relations
• Media Relations
• Press Releases
• Marketing
• Marketing Communications
• Conflict Resolution
• Lead Generation
• Strategic Partnerships
• Strategic Communications
• Web Marketing
• Digital Marketing
• Advertising