Arielle E.

About Arielle E.

I’m a firm believer that the best skill you can have is the guts to be bad at something new—and the drive to get better. That mindset has shaped my career, taking me from Norwich University to over a decade of experience across the private and nonprofit sectors. Now, as Head of Demand Generation at Transit Technologies, I get to blend strategy, creativity, and a little bit of hustle to build campaigns that actually move the needle.I don’t believe in staying in one lane. I’ve built my career by saying “yes” to challenges that force me to level up—whether that’s cracking the code on B2B growth, learning the ins and outs of event marketing, or diving into the latest trends in mobility and transit. I thrive on figuring things out, refining my craft, and bringing big ideas to life.At the end of the day, I love what I do because it keeps me learning. If you’re into swapping ideas, geeking out over marketing strategy, or just appreciate a good growth story—let’s connect.

Experience

1. Head of Demand Generation

   Transit Technologies

   Jan 2025 — Present · Philadelphia, PA, US

   As a results-driven demand generation leader, I develop and execute data-backed strategies to drive lead acquisition, nurture prospects, and accelerate revenue growth. With a strong focus on multi-channel marketing, I oversee the planning, execution, and optimization of campaigns across email, social media, content marketing, and paid advertising.My key responsibilities include- Strategy Development: Create and implement comprehensive demand generation strategies to drive lead acquisition and revenue growth- Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising- Lead Nurturing: Develop and manage lead nurturing programs to move prospects through the sales funnel and increase conversion rates- Collaboration: Work closely with sales, product, and marketing teams to align demand generation efforts with overall business goals- Analytics and Reporting: Monitor and analyze campaign performance, providing regular reports and insights to optimize strategies and improve ROI- Budget Management: Manage the demand generation budget, ensuring efficient allocation of resources to maximize impact- Team Leadership: Lead and mentor a team of demand generation specialists, fostering a collaborative and high-performance culture.

Education

• Norwich University

  Bachelor's degree, Communication and Media Studies

  2010 — 2014