Arielle Levine

About Arielle Levine

Results-driven marketing leader with deep expertise in Retention and Lifecycle marketing, driving measurable growth across B2C Events, Fitness, Health & Wellness, Skincare, Subscription consumer businesses, and Technology. Applies a strategic, data-driven mindset and creative problem solving approach to optimize retention at scale.Skilled in acquisition/retention marketing, a/b testing and strategies, CRM strategy, customer experience optimization, digital strategy, digital storytelling, drip campaigns, deliverability, ecommerce, email marketing, influencer marketing, lead generation, lifecycle marketing, growth marketing, omni-channel marketing, project management, personalization strategies, social media, sms/push notification marketing, workflows, website, and mobile app ui/ux design and optimization.

Experience

1. Senior Manager of Retention Crm, Ecommerce

   Dermalogica

   Oct 2023 — Present · Los Angeles, CA, US

   Design and execute comprehensive retention strategies to increase customer lifetime value and drive business growth for the U.S. Dermalogica Ecommerce Site.• Lead a team responsible for executing retention initiatives through CRM, loyalty program, subscription and email/sms marketing.• Identify opportunities to enhance the customer experience and retention through product innovation, cross-selling, and up-selling tactics and strategic partnerships.• Utilize data analysis and insight to inform retention initiatives and optimize performance.• Measured success based on KPIs as Return to Brand, Lifetime Value and CRM Contribution to Ecommerce Revenue Goals.• Report on business metrics using tools like GA4, Klaviyo, RetentionX, Recharge, Shopify Stack, Tableau, Yotpo and other internal systems.• As the leader of Dermalogica’s largest DTC business globally, best practices and key learnings are shared within the Unilever Prestige DTC portfolio to drive broader innovation.

Education

• University of Arizona

  Bachelor of Arts (BA), Communication | Triple Minor: Dance, Judaic Studies and Sociology

  2006 — 2010

• Nanjing Normal University

  Mandarin and Chinese History

  2008 — 2009

Skills

• Leadership
• Marketing Communications
• Facebook
• Website Creation
• Business Development
• Digital Marketing
• Social Media
• Social Networking
• Social Media Marketing
• Public Relations
• Content Marketing
• Project Management
• Copywriting
• Event Management
• Advertising
• Website Development
• Marketing Strategy
• Blogging
• Trade Shows
• Event Planning
• Coordinating Events
• Marketing
• Newsletters
• Customer Service
• Microsoft Office
• Digital Media
• Email Marketing
• Integrated Marketing
• Events
• Social Media Strategist
• Team Management
• Online Marketing