Arielle Darr
B2B eCommerce & Marketplace Growth | Scaling Revenue Channels & Strategic Partnerships
- Role
- Head of B2b at United Sodas
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Arielle Darr
I build and scale B2B eCommerce and marketplace channels into meaningful revenue drivers. At United Sodas, I’ve owned growth end to end, evolving from DTC into B2B, including Shopify, wholesale marketplaces, strategic partnerships, and a corporate gifting and events business. My work spans channel launch, acquisition, retention, and customer experience, with hands-on ownership through fulfillment and last-mile execution in close partnership with 3PL teams.
Experience
Head of B2b
Jan 2023 — Present · Brooklyn, NY, US
Launched and scaled the B2B eCommerce channel, driving significant YoY revenue growth.• Spearheaded the development of a dedicated Shopify B2B site and optimized growth via third-party marketplaces (Faire, Airgoods, etc).• Implemented targeted marketing strategies, high-touch client support, and data-driven decision-making to drive strong YoY growth.• Collaborated with executive leadership and key stakeholders to identify new revenue opportunities and strengthen brand positioning.
Education
Occidental College
BA, Global Media and Cultural Studies
2008 — 2012
New York University
Master's degree, Food Studies & Business
2019 — 2021
Goldsmiths, University of London
Media, Politics and Cultural Studies
2011 — 2011
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