Arielle Cordes

About Arielle Cordes

I’m a Senior Strategist focused on improving how web ecosystems perform, scale, and deliver value. My work sits at the intersection of customer experience, search, digital operations, and analysis, helping teams translate performance insights into clear, actionable priorities.I bring structure to complex digital environments by defining success metrics, identifying performance gaps across web, and search channels, and improving how customer journeys are measured and optimized. I focus on efficiency, clarity, and impact, ensuring teams are aligned on what matters most and why.I’m known for a pragmatic, data informed approach and for using data storytelling to support better decision making. I partner closely with cross functional teams to ensure digital initiatives are measurable, scalable, and aligned to both customer needs and business objectives.

Experience

1. Senior Strategist, Cx

   Principal Financial Group

   Feb 2026 — Present · US

Education

• University of Nebraska-Lincoln

  Bachelor of Arts (B.A.), Political Science

  2006 — 2010

• Xi'an Jiaotong University

  Study Abroad

  2009 — 2009

Skills

• Brand Management
• Fundraising
• Marketing Strategy
• Social Media
• Marketing Communications
• SEO Copywriting
• Microsoft Office
• Sales
• Event Management
• Campaign Management
• Marketing
• Pay Per Click (Ppc)
• Event Planning
• Public Speaking
• Newsletters
• Donor Development
• Sales Trainings
• Leadership
• Crm Integration
• Philanthropy
• Digital Marketing
• Email Marketing
• Webex
• Social Media Marketing
• Press Releases
• Public Relations
• Media Relations
• Nonprofits
• Web Analytics
• Search Engine Optimization (SEO)
• Volunteer Management
• Salesforce.com
• Microsoft Excel
• Team Building
• Management
• Customer Service