Arielle Buchholz

About Arielle Buchholz

Hi there! I’m Arielle, the Social and Digital Media Manager for US Gaming, where I lead the strategy, implementation, and performance analysis for organic social, paid social, paid digital, and influencer partnerships. Collaborating closely with product, sales, and marketing strategists, I create content that engages audiences and drives results.Year over year, I’ve successfully increased engagement and key performance metrics by identifying trends in data and adapting to evolving platform dynamics. Creativity is at the core of my work—I’m always exploring innovative ways to showcase IGT’s brand and products in fresh, exciting ways.I love diving into game mechanics and learning about the creative process behind game development in our studios. And if you ask me about my favorite IGT game? It’s Mystery of the Lamp!

Experience

1. Social Media Specialist Iv

   IGT

   Mar 2025 — Present

Education

• Lander University

  Bachelor's degree, Mass Communication/Media Studies

  2010 — 2014

Skills

• Teamwork
• Social Networking
• Research
• SEO Copywriting
• Writing
• Event Management
• Event Planning
• Video Editing
• Final Cut Pro
• Microsoft Office
• Google Adwords
• Social Media
• Photography
• Brand Development
• Social Media Optimization (Smo)
• Leadership
• Imovie
• Brand Asset Management
• Public Speaking
• Facebook
• Indesign
• Search Engine Optimization (SEO)
• Graphic Design
• Time Management
• Microsoft Word
• Wordpress
• Powerpoint
• Communication
• Google Analytics
• Enps
• Photoshop
• Website Building
• Case Studies
• Marketing