Arielle Gart Frazier
Customer-Centric Product Marketing Leader | Strategist, Storyteller & Relationship Builder
- Role
- Product Marketing Director at BigTime Software, Inc.
- Location
- Washington, WA, US
- LinkedIn followers
- 500 followers
About Arielle Gart Frazier
I believe the best product marketing starts with listening: to the market, to customers, and to cross-functional partners. With over 15 years of experience in B2B SaaS and professional services, I’ve built my career around translating complex solutions into meaningful stories that resonate with the people who use them. I love helping great products find their market fit and making technology feel more approachable for everyone. As a product marketer with experience in healthcare, media, ad tech, information services, and the nonprofit sector, I specialize in crafting compelling stories that drive adoption and growth. I thrive at the intersection of storytelling, strategy, and customer insights, always asking: How do we make this product truly valuable for the people using it? My approach is grounded in deep user research, competitive intelligence, and market trends, ensuring that what we build, and how we talk about it, aligns with what businesses actually need.For me, product marketing isn’t just about launching features; it’s about helping businesses articulate how their product solves real world challenges. I’m excited to keep bringing that mindset to SaaS and tech companies looking to connect with their audiences in a more meaningful way.If you\'re into product marketing, go-to-market strategy, or just making tech easier to understand, let’s connect!Competencies: Product Marketing, Demand Generation, Account-Based Marketing, Campaign Strategy & Execution, Project Management, Go-To-Market Strategies, Messaging & Positioning, Account Segmentation, KPI Tracking and Optimization, Strategic Thinking, Brand Awareness, Digital Marketing, Lead Management, Sales Enablement, Cross-Functional Collaboration, Sales & Marketing Alignment, Budget Management, Market Research, Content Creation.
Experience
Product Marketing Director
May 2025 — Present
Education
Penn State University
Bachelor of Science
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