Arielle Begin

About Arielle Begin

Experienced Client Services VP responsible for leveraging data and technology to deliver personalized experiences for my clients. Skilled in Digital Strategy, Account Planning, Revenue Growth, and P&L management. With a masters from NYU.

Experience

1. VP, Client Services

   Havas Cx

   Jul 2021 — Present · New York, NY, US

   Responsible for using data to improve customer experience and engagement on strategic healthcare clients across the Havas portfolio including Sanofi, Florida Blue, GuideWell Health and Optinose. • Develop multichannel, multitouch data driven journeys by segment and funnel stage to deliver the right content in the moments that matter for key HCPs. • Improved UX on ecommerce sites across business-critical journeys supporting the sale of Sanofi vaccines• Consolidated disparate data sources across web analytics, CRM, site engagement and lead generation • Oversee client P&L, account margins, staffing and forecasting of over 10M, motivate and mobilize cross functional teams of 20+ resources to support business

Education

• New York University

  Master of Science - MS, MS Integrated Marketing; Digital Marketing

  2009 — 2012

Skills

• Online Advertising
• Marketing Strategy
• Integrated Marketing
• Social Networking
• Negotiation
• Email Marketing
• B2b
• Direct Marketing
• Ppc
• Digital Marketing
• Crm
• Strategy
• E-Commerce
• Lead Generation
• Customer Acquisition
• Direct Mail
• Database Marketing
• Marketing