Ariella Despins

About Ariella Despins

10+ years of experience in social media strategy, digital marketing, and content marketing & SEO leadership roles10+ years in a team management SKILLS:Digital MarketingSocial Media MarketingContent Creation & StrategyInfluencer Marketing StrategyContent MarketingEmail & CRM StrategyCopywriting & CopyeditingSEO & BloggingReporting & AnalyticsProject ManagementBudget ManagementSweepstakes ManagementTECHNOLOGIES:Meta Ads ManagerInstagramTikTokFacebookTwitterLinkedInYouTubeVimeoEventbriteCanvaZoomSlackG SuitePowerPointHootsuiteBrandwatchLater InfluencerLater Social Media ManagementYoastSEMRushWordPressWIXLeadpagesUnbounceHubspotMailchimpAweberKlaviyoMicrosoft OfficeMicrosoft TeamsFreshDeskZapierGoogle AnalyticsBasecampClickUp

Experience

1. Social, Digital & Influencer Marketing Manager

   Stonyfield

   Jul 2024 — Present

   Lead digital, organic social, and influencer marketing strategy for 4 Lactalis US Yogurt brands (Stonyfield, siggi\'s, Brown Cow, Green Mountain Creamery) as part of an in-house marketing agency- Developed content strategies for digital PR campaigns, including Stonyfield’s Toxic Ex Challenge, which resulted in sweepstakes entries- Developed content marketing strategy for campaigns, partnerships, sweepstakes, and product launches on organic social, influencer (micro influencers, macro influencers, and celebrity influencers), email marketing, CRM, and website- Reviewed organic social media and influencer content to ensure it was on brand, compliant with legal and regulatory guidelines, and supported the overall digital strategy- Lead boosting strategy for organic social to ensure maximum impressions and reach on posts using Meta Ads Manager- Managed email marketing and CRM strategy on HubSpot for LUSY brands- Managed website strategy and design for LUSY brands, including website development, SEO, web content, recipes, legal & regulatory compliance, ADA compliance, etc- Managed 3 direct reports, who supported with organic social, influencer marketing, email marketing, CRM strategy, and website development, and was an interim manager for a team of 7 while manager was on maternity leave- Managed 2 budgets for brand digital marketing- Collaborated daily with brand, sales, legal & regulatory, sustainability, finance, omnichannel, and other departments, as well as external PR, CRM/Hubspot, and website agencies- Won “Healthy Business” award at the end of year company awards

Education

• Nackey S. Loeb School of Communications

  Journalism

  2007 — 2008

• University of New Hampshire

  BA, English/Journalism

  2008 — 2012

Skills

• News Writing
• Blogging
• Research
• Web Content Management
• Social Media Marketing
• Data Analytics
• Copy Editing
• Marketing
• Feature Articles
• Wordpress
• Management
• Account Management
• Creative Writing
• Project Management
• Writing Skills
• Facebook
• Career Coaching
• SEO
• Editing
• Search Engine Optimization (SEO)
• Start-Ups
• Training Course Development
• Web Design
• Journalism
• Data Analysis
• Career Development Coaching
• Writing
• Job Coaching
• Event Planning
• Public Relations
• Digital Marketing
• Social Media Strategy
• Web Content
• Magazines
• Web Content Writing
• Content Strategy
• Leadership
• Inbound Marketing
• Infusionsoft
• Email Marketing